Brief: Bugs are an extremely effective, efficient, and environmental source of protein. Create a campaign that makes people want to eat bugs.
Me and my partner came up wth the idea to have Wienerschnitzel hot dogs with bugs inside. We figure that people already don't know what hot dogs are made out of, so why not add bugs.
I wrote the copy and created the first design and the in-store sign. My partner created the layout for the inner train ad. We came up with the concept together.
Instagram ad - 1200 x 628
In-store display - Cricket Dog sign
Inner train ad
